As search continues to go mobile more and more trade will take place from customer’s smartphones and tablets. According to industry experts, nearly 90% of new online ventures fail within the first 120 days, because of a poorly designed website. A mobile friendly site makes a user more likely to buy a product or use a service.
Mobile optimization concept Started a decade ago and continues to become the core approach towards website design and development. Today’s Mobile site optimization strategies revolves around methods for fast loading page views, better viewer engagement and converting leads to customers. For this a dedicated mobile website idea evolves with time.
Just recently strategies for huge content sites have been designed for showing most necessary information whereas for less information portals a mobile optimized version is actually a scaled down trim version of a desktop site.
Sites designed and developed to be responsive also deals with search engine optimization strategy. Mobile Search optimization is similar in practice to standard SEO with numerous best practices. A responsive website design provides the concept of enhancing a website user interface as highly adaptive to all screen sizes for major devices like tablets, laptops and desktop viewing.
This includes industry best practices to scale down a desktop site to a newer, smaller mobile version with the help of CSS queries for rendering and using uninformed HTML across all devices.
Using separate URLS or mobile and desktop versions actually tell Google and other crawlers that different important information is there for users. This involves users and visitors understanding before making a new site.
Broader Scope for Mobile queries
Search engine now index and rank responsive sites with better accuracy. Mobile users are looking for specific search queries that needs to certain and specific information. It is necessary to build a website optimized for mobile viewing with broader search scope.
Adopting website design for SEO
Aside from the increased market demands we must adopt a concept of integrating website design and development as part of its SEO strategy. By making a business website, mobile friendly, you can leverage on the following advantages and benefits to your digital marketing campaigns: